12 Oct 2020

IK's CTO Davide Barbi talks with MusicRadar on the State of Digital Music

"Digital today can really beat analog in most cases"

IK's CTO and co-founder, Davide Barbi sat down with Ollie Cater of Music Radar at The Virtual Guitar Show 2020.  As an influential part of every IK product from iRig, to AmpliTube, and beyond, Davide has been at the forefront of our digital modeling technology from the start.  In this interview, he talks about our development over the years and how our digital modeling technology is more realistic than ever saying,

Digital today can really beat analogue in most cases.

Watch the full video from Music Radar below.

Forged by 20 years of research and collaboration in the development of the guitar and bass industry’s most forward-thinking technology, we have spent most of our years behind the six strings discovering ways to improve and enhance the playing experience.  From Dynamic Interaction Modeling to Volumetric Impulse Response, our exclusive technologies work to capture every nuance of each gear model as if you were using it in person.  These technologies work together to give you unmatched realism and indistinguishably accurate results every time.  

You can try it for yourself by downloading the free AmpliTube Custom Shop.  Every piece of gear available in AmpliTube has a free 2-week trial that can be accessed there.

Watch the video on Music Radar here.

Learn more about AmpliTube 4 here.


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