19 Sep 2016

IK Products in Dunkin' Donuts New TV Campaign with KOVAS and Odell Beckham Jr.

iLoud Micro Monitors & iRig Keys PRO appear, with score produced from SampleTank 3!


The New York Giants wide receiver, Odell Beckham Jr., makes recording debut in music video with recording artist and producer KOVAS. The music video, “Runnin’ On A Cold Brew”, which premiered across televisions in the United States this weekend, features Odell and KOVAS in a New York recording studio. A behind the scenes video of Odell and KOVAS creating also launched on the Dunkin' Donuts YouTube channel shows both the producer and the New York Giants athlete/rapper using iRig Keys PRO and the iLoud Micro Monitors.


The New York Giants wide receiver, Odell Beckham Jr., makes recording debut in music video with recording artist and producer, KOVAS. The music video, “Runnin’ On A Cold Brew”, which premiered across televisions in the United States, features Odell and KOVAS in a New York recording studio.

KOVAS produced the track and wrote along with Odell for the launch of the Dunkin’ Donuts new "Cold Brew" beverage campaign, which features SampleTank 3 in the score.

A behind the scenes video of Odell and KOVAS creating also launched on the Dunkin' Donuts YouTube channel, and shows both the producer and the New York Giants athlete/rapper using iRig Keys PRO and the iLoud Micro Monitors.

Already an accomplished artist and producer, KOVAS has produced and remixed for some of the biggest names in music including Justin Timberlake, De La Soul, Usher and M.I.A. to name a few. He also composed the opening score for Taylor Swift’s MTV VMA award winning video “I Knew You Were Trouble.” KOVAS recently released a single from a forthcoming album called "The Love Disrupt", which is now available worldwide and called "Tunnel Vision". The new album also features sounds from AmpliTube, T-RackS, SampleTank 3 and has some mastered songs from IK's Lurssen Mastering Console. To learn more about KOVAS, please visits his website, www.iamkovas.com

 

Here is the final cut of the Dunkin' Donuts video that appears nationwide.

share on Twitter share on Facebook share via email
x

We use cookies and other tracking technologies to improve your browsing experience on our site, show personalized content and targeted ads, analyze site traffic, and understand where our audience is coming from. To find out more or to opt-out, please read our Cookie Policy. To learn more, please read our Privacy Policy.

By choosing I Accept, you consent to our use of cookies and other tracking technologies.

 

I Accept

Please wait...

10% Complete (success)